AI Visibility Ranking
Top 10 Most AI-Visible Sports Suppliers
How ChatGPT, Claude, Perplexity, Gemini and DeepSeek rate Sports suppliers. Updated June 29, 2026.
This ranking covers the 10 most AI-visible Sports suppliers we have audited, drawn from a pool of 12 companies in the category with a complete audit on file. Each supplier was put in front of five AI engines, ChatGPT, Claude, Perplexity, Gemini and DeepSeek, and asked the kind of questions a real buyer asks: who is this company, what do they make, can they be trusted, and would you recommend them. The Signal Score on this page is the smoothed average of those answers, from 0 to 100. Across this top 10, the average score is 34 out of 100, and the spread is telling: 1 reach Strong Signal, 1 sit at Moderate Signal and 8 are still Dark Signal.
What makes Sports interesting is not whether these are good suppliers, but how differently the AI models see them. Claude recognized the most companies in this set, while Perplexity recognized the fewest. Where engines did rate a supplier, Claude tended to give the highest marks. Notably, no supplier in this set was recognized by all five engines, which is the clearest measure of true cross-AI visibility: a supplier that only one or two models know is invisible to buyers using the others.
Use this list as a starting filter at the top of your sourcing funnel for Sports, not as a verdict on quality or commercial fit. A supplier high on this list is easy for an AI procurement assistant to find and describe accurately, which shortens your research and lowers the chance an agent quietly skips them. A supplier low on the list, or absent from it, may still be an excellent partner that simply has not made itself legible to AI yet. The per-supplier notes below explain what each engine did and did not know, so you can judge the gap yourself.
The ranking at a glance
Overall Signal Score plus each engine's overall verdict rating (1 to 10). Where an engine recognized the supplier but did not return a rating, the cell shows "knows"; where it did not recognize them at all, it shows "not found".
| # | Supplier | Signal Score | ChatGPT | Claude | Perplexity | Gemini | DeepSeek |
|---|---|---|---|---|---|---|---|
| 1 | 3T Bikeit | 83 / 100Strong | knows | 7/10 | not found | not found | knows |
| 2 | Alltricksfr | 71 / 100Moderate | knows | 7/10 | not found | not found | 7/10 |
| 3 | RioSport SLes | 36 / 100Dark | not found | knows | not found | knows | not found |
| 4 | Dorking RFCgb | 35 / 100Dark | not found | knows | not found | knows | knows |
| 5 | Bridlington Town AFCgb | 33 / 100Dark | knows | knows | not found | knows | knows |
| 6 | Sonico (PVT) Ltdpk | 21 / 100Dark | not found | knows | not found | not found | knows |
| 7 | FIFA Would Cupch | 17 / 100Dark | knows | knows | not found | not found | not found |
| 8 | Shenzhen New Gaopin Sports GOODS Co., Ltd.cn | 17 / 100Dark | not found | knows | not found | not found | not found |
| 9 | OFFICE OF THE COMMISSIONER OF BASEABALLcn | 14 / 100Dark | knows | knows | not found | not found | knows |
| 10 | batoobike.chch | 11 / 100Dark | not found | not found | not found | not found | not found |
Supplier by supplier: what each AI model knows
1. 3T Bike 83 / 100 · Strong Signal
3T Bike scores 83 out of 100, a Strong Signal, and ranks #1 in IT. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. Claude rated it 7 out of 10 on overall suitability.
AI engines have a strong, consistent picture of 3T Bike, a sports supplier in it. Across recent queries the company scored 87 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 68 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include handlebars, stems, frames. Certifications and trust indicators referenced by AI: iso 9001:2015, ce. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
2. Alltricks 71 / 100 · Moderate Signal
Alltricks scores 71 out of 100, a Moderate Signal, and ranks #2 in FR. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. Claude rated it 7 out of 10 on overall suitability.
AI engines have a strong, consistent picture of Alltricks, a Sports supplier in fr. Across recent queries the company scored 81 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 30 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include bicycles, cycling components and accessories, cycling apparel and helmets. Certifications and trust indicators referenced by AI: fevad trust marks, ssl encryption, trustpilot. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
3. RioSport SL 36 / 100 · Dark Signal
RioSport SL scores 36 out of 100, a Dark Signal, and ranks #3 in ES. Claude and Gemini recognized the company; ChatGPT, Perplexity and DeepSeek did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have a partial picture of RioSport SL, a Sports supplier in es. Across recent queries the company scored 55 out of 100 (Weak Signal), with the strongest dimension being Identity and Presence at 100 out of 100 and the weakest Product Clarity at 30 out of 100. 2 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include sports flooring (indoor and outdoor), grandstands and bleachers, gym equipment. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 45 out of 100 and the AI Recommendation Rate at 50 out of 100. The biggest opportunity for improvement is the Product Clarity dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
4. Dorking RFC 35 / 100 · Dark Signal
Dorking RFC scores 35 out of 100, a Dark Signal, and ranks #4 in GB. Claude, Gemini and DeepSeek recognized the company; ChatGPT and Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines recognize Dorking RFC, a sports supplier in gb. Across recent queries the company scored 63 out of 100 (Moderate Signal), with the strongest dimension being Identity and Presence at 100 out of 100 and the weakest Buyer Trust at 25 out of 100. 3 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include rugby, merchandise, memberships. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 25 out of 100 and the AI Recommendation Rate at 50 out of 100. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
5. Bridlington Town AFC 33 / 100 · Dark Signal
Bridlington Town AFC scores 33 out of 100, a Dark Signal, and ranks #5 in GB. ChatGPT, Claude, Gemini and DeepSeek recognized the company; Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have a partial picture of Bridlington Town AFC, a sports supplier in gb. Across recent queries the company scored 52 out of 100 (Weak Signal), with the strongest dimension being Identity and Presence at 100 out of 100 and the weakest Product Clarity at 15 out of 100. 4 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include football, sports. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 25 out of 100 and the AI Recommendation Rate at 50 out of 100. The biggest opportunity for improvement is the Product Clarity dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
6. Sonico (PVT) Ltd 21 / 100 · Dark Signal
Sonico (PVT) Ltd scores 21 out of 100, a Dark Signal, and ranks #6 in PK. Claude and DeepSeek recognized the company; ChatGPT, Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have very limited information about Sonico (PVT) Ltd, a sports supplier in pk. Across recent queries the company scored 30 out of 100 (Dark Signal), with the strongest dimension being Identity and Presence at 80 out of 100 and the weakest Product Clarity at 10 out of 100. 2 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. No specific products were surfaced by AI engines for this supplier, which contributes directly to the Product Clarity dimension at 10 out of 100. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 20 out of 100 and the AI Recommendation Rate at 20 out of 100. The biggest opportunity for improvement is the Product Clarity dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
7. FIFA Would Cup 17 / 100 · Dark Signal
FIFA Would Cup scores 17 out of 100, a Dark Signal, and ranks #7 in CH. ChatGPT and Claude recognized the company; Perplexity, Gemini and DeepSeek did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have very limited information about FIFA Would Cup, a sports supplier in ch. Across recent queries the company scored 39 out of 100 (Dark Signal), with the strongest dimension being Identity and Presence at 80 out of 100 and the weakest AI Recommendation Rate at 20 out of 100. 2 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include broadcasting, sponsorship, merchandise. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 25 out of 100 and the AI Recommendation Rate at 20 out of 100. The biggest opportunity for improvement is the AI Recommendation Rate dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
8. Shenzhen New Gaopin Sports GOODS Co., Ltd. 17 / 100 · Dark Signal
Shenzhen New Gaopin Sports GOODS Co., Ltd. scores 17 out of 100, a Dark Signal, and ranks #8 in CN. Claude recognized the company; ChatGPT, Perplexity, Gemini and DeepSeek did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have very limited information about Shenzhen New Gaopin Sports GOODS Co., Ltd., a Sports supplier in cn. Across recent queries the company scored 19 out of 100 (Dark Signal), with the strongest dimension being Buyer Trust at 43 out of 100 and the weakest AI Recommendation Rate at 0 out of 100. One AI engine (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. No specific products were surfaced by AI engines for this supplier, which contributes directly to the Product Clarity dimension at 10 out of 100. Certifications and trust indicators referenced by AI: ce, bsci, iso 9001. The biggest opportunity for improvement is the AI Recommendation Rate dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
See the full audit for Shenzhen New Gaopin Sports GOODS Co., Ltd.
9. OFFICE OF THE COMMISSIONER OF BASEABALL 14 / 100 · Dark Signal
OFFICE OF THE COMMISSIONER OF BASEABALL scores 14 out of 100, a Dark Signal, and ranks #9 in CN. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have very limited information about OFFICE OF THE COMMISSIONER OF BASEABALL, a Sports supplier in cn. Across recent queries the company scored 38 out of 100 (Dark Signal), with the strongest dimension being Identity and Presence at 80 out of 100 and the weakest Product Clarity at 10 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. No specific products were surfaced by AI engines for this supplier, which contributes directly to the Product Clarity dimension at 10 out of 100. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 25 out of 100 and the AI Recommendation Rate at 20 out of 100. The biggest opportunity for improvement is the Product Clarity dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
See the full audit for OFFICE OF THE COMMISSIONER OF BASEABALL
10. batoobike.ch 11 / 100 · Dark Signal
batoobike.ch scores 11 out of 100, a Dark Signal, and ranks #10 in CH. None of the five engines reliably recognized the company, so its score reflects mostly indirect signals.
AI engines have very limited information about batoobike.ch, a Sports supplier in ch. Across recent queries the company scored 11 out of 100 (Dark Signal), with the strongest dimension being Digital Footprint at 70 out of 100 and the weakest AI Recommendation Rate at 0 out of 100. None of the 3 tested AI engines (GPT-4o mini, Claude Haiku, gemini-2.5-flash) returned substantive information about the company, even when queried by name, category, or domain. No specific products were surfaced by AI engines for this supplier, which contributes directly to the Product Clarity dimension at 0 out of 100. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 0 out of 100 and the AI Recommendation Rate at 0 out of 100. The biggest opportunity for improvement is the AI Recommendation Rate dimension; the Improvement Roadmap below lists concrete supplier-executable actions ranked by expected score uplift.
How we built this ranking
Every supplier on this page was scored with the same locked Signal method. We send a fixed set of buyer-style prompts to ChatGPT, Claude, Perplexity, Gemini and DeepSeek, in more than one buyer language, and parse each answer for whether the model recognized the company, what products and certifications it named, its sentiment, and an overall verdict from 1 to 10. Those signals roll up into five weighted dimensions and a single 0 to 100 Signal Score, smoothed over the three most recent audit runs to dampen model jitter. We do not adjust weights per supplier and we do not accept payment for placement. The Sports ranking is rebuilt automatically as audits refresh, so a supplier that improves its AI footprint can climb, and one that lets its data go stale can fall. Full detail on prompts, weights and refresh cadence is on the methodology page.
Read the full Signal methodology
Caveats
A few honest caveats. This is a measure of AI visibility, not product quality, price or delivery reliability, so always run your own due diligence before you commit to any Sports supplier. AI models change their answers over time and occasionally refuse to rate a company at all, which is why some cells in the table read as not found rather than a number. Coverage is also a function of which suppliers we have audited so far; a strong supplier we have not yet reached will not appear here yet. Treat the ranking as a live snapshot, dated below, rather than a final word.
Our recommendation
If you are sourcing Sports and want to move fast, start with 3T Bike, Alltricks and RioSport SL. They are the easiest for an AI procurement assistant to find and describe correctly, which means less manual research and fewer surprises when you brief an agent to shortlist for you. Shortlist two or three, then verify each directly on price, capacity, certifications and references before you commit. If you are a supplier reading your own category, the gap between your score and the leaders is the gap an AI buyer sees first, and it is closeable: each supplier page on Reevol Signal shows exactly which engines miss you and what to fix.
Ranking as of June 29, 2026. Browse the full Sports leaderboard for every audited supplier in the category.