AI Visibility Ranking
Top 10 Most AI-Visible Lighting Suppliers
How ChatGPT, Claude, Perplexity, Gemini and DeepSeek rate Lighting suppliers. Updated September 17, 2026.
This ranking covers the 10 most AI-visible Lighting suppliers we have audited, drawn from a pool of 101 companies in the category with a complete audit on file. Each supplier was put in front of five AI engines, ChatGPT, Claude, Perplexity, Gemini and DeepSeek, and asked the kind of questions a real buyer asks: who is this company, what do they make, can they be trusted, and would you recommend them. The Signal Score on this page is the smoothed average of those answers, from 0 to 100. Across this top 10, the average score is 64 out of 100, and the spread is telling: 1 reach Strong Signal, 6 sit at Moderate Signal and 3 land at Weak Signal.
What makes Lighting interesting is not whether these are good suppliers, but how differently the AI models see them. ChatGPT recognized the most companies in this set, while Perplexity recognized the fewest. Where engines did rate a supplier, ChatGPT tended to give the highest marks, and Claude was the toughest grader. Notably, no supplier in this set was recognized by all five engines, which is the clearest measure of true cross-AI visibility: a supplier that only one or two models know is invisible to buyers using the others.
Use this list as a starting filter at the top of your sourcing funnel for Lighting, not as a verdict on quality or commercial fit. A supplier high on this list is easy for an AI procurement assistant to find and describe accurately, which shortens your research and lowers the chance an agent quietly skips them. A supplier low on the list, or absent from it, may still be an excellent partner that simply has not made itself legible to AI yet. The per-supplier notes below explain what each engine did and did not know, so you can judge the gap yourself.
The ranking at a glance
Overall Signal Score plus each engine's overall verdict rating (1 to 10). Where an engine recognized the supplier but did not return a rating, the cell shows "knows"; where it did not recognize them at all, it shows "not found".
| # | Supplier | Signal Score | ChatGPT | Claude | Perplexity | Gemini | DeepSeek |
|---|---|---|---|---|---|---|---|
| 1 | Leedarson IoT Technology Inc.cn | 84 / 100Strong | 7/10 | 7/10 | not found | not found | 8/10 |
| 2 | Ulanzi / FALCAMcn | 72 / 100Moderate | 6/10 | 6/10 | not found | knows | 6/10 |
| 3 | Z CAMhk | 69 / 100Moderate | knows | knows | not found | not found | knows |
| 4 | NOVELTY LIGHTSus | 69 / 100Moderate | knows | 6/10 | not found | not found | knows |
| 5 | GVMcn | 66 / 100Moderate | knows | knows | not found | knows | 6/10 |
| 6 | SJCAMcn | 63 / 100Moderate | knows | knows | not found | knows | knows |
| 7 | Andoercn | 61 / 100Moderate | knows | knows | not found | knows | knows |
| 8 | Pilotflycn | 56 / 100Weak | not found | not found | not found | knows | 6/10 |
| 9 | World Market (Cost Plus Inc.)us | 53 / 100Weak | knows | 4/10 | not found | not found | knows |
| 10 | Dynamo LED Displaysgb | 50 / 100Weak | knows | not found | not found | knows | not found |
Supplier by supplier: what each AI model knows
1. Leedarson IoT Technology Inc. 84 / 100 · Strong Signal
Leedarson IoT Technology Inc. scores 84 out of 100, a Strong Signal, and ranks #1 in CN. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. On overall suitability, DeepSeek rated it highest at 8 out of 10 and ChatGPT lowest at 7 out of 10.
AI engines recognize Leedarson IoT Technology Inc., a Lighting supplier in cn. Across recent queries the company scored 71 out of 100 (Moderate Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 20 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include smart bulbs, lighting fixtures, iot-enabled devices. Certifications and trust indicators referenced by AI: ce, fcc, ul. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
2. Ulanzi / FALCAM 72 / 100 · Moderate Signal
Ulanzi / FALCAM scores 72 out of 100, a Moderate Signal, and ranks #2 in CN. ChatGPT, Claude, Gemini and DeepSeek recognized the company; Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. ChatGPT rated it 6 out of 10 on overall suitability.
AI engines have a strong, consistent picture of Ulanzi / FALCAM, a Lighting supplier in cn. Across recent queries the company scored 87 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 68 out of 100. 4 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include tripod, lighting, smartphone rig. Certifications and trust indicators referenced by AI: ce, fcc, rohs. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
3. Z CAM 69 / 100 · Moderate Signal
Z CAM scores 69 out of 100, a Moderate Signal, and ranks #3 in HK. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines recognize Z CAM, a Lighting supplier in hk. Across recent queries the company scored 77 out of 100 (Moderate Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 20 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include professional digital cinema cameras, cameras with modular design, e2 series. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 50 out of 100 and the AI Recommendation Rate at 100 out of 100. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
4. NOVELTY LIGHTS 69 / 100 · Moderate Signal
NOVELTY LIGHTS scores 69 out of 100, a Moderate Signal, and ranks #4 in US. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. Claude rated it 6 out of 10 on overall suitability.
AI engines have a strong, consistent picture of NOVELTY LIGHTS, a Lighting supplier in us. Across recent queries the company scored 81 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 30 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include string lights, globe string lights, café lights. Certifications and trust indicators referenced by AI: ul listing standards, ul, etl. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
5. GVM 66 / 100 · Moderate Signal
GVM scores 66 out of 100, a Moderate Signal, and ranks #5 in CN. ChatGPT, Claude, Gemini and DeepSeek recognized the company; Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. DeepSeek rated it 6 out of 10 on overall suitability.
AI engines have a strong, consistent picture of GVM, a Lighting supplier in cn. Across recent queries the company scored 87 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 68 out of 100. 4 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include led video lights, camera sliders, camera cages. Certifications and trust indicators referenced by AI: ce, rohs, fcc. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
6. SJCAM 63 / 100 · Moderate Signal
SJCAM scores 63 out of 100, a Moderate Signal, and ranks #6 in CN. ChatGPT, Claude, Gemini and DeepSeek recognized the company; Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have a strong, consistent picture of SJCAM, a Lighting supplier in cn. Across recent queries the company scored 85 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 68 out of 100. 4 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include action cameras, sports cameras, compact action cameras. Certifications and trust indicators referenced by AI: ce, fcc, rohs. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
7. Andoer 61 / 100 · Moderate Signal
Andoer scores 61 out of 100, a Moderate Signal, and ranks #7 in CN. ChatGPT, Claude, Gemini and DeepSeek recognized the company; Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines have a strong, consistent picture of Andoer, a Lighting supplier in cn. Across recent queries the company scored 82 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 50 out of 100. 4 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include camera accessories, lighting equipment, audio devices. Certifications and trust indicators referenced by AI: ce, rohs, ul. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
8. Pilotfly 56 / 100 · Weak Signal
Pilotfly scores 56 out of 100, a Weak Signal, and ranks #8 in CN. Gemini and DeepSeek recognized the company; ChatGPT, Claude and Perplexity did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. DeepSeek rated it 6 out of 10 on overall suitability.
AI engines have a strong, consistent picture of Pilotfly, a Lighting supplier in cn. Across recent queries the company scored 81 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Digital Footprint at 30 out of 100. 2 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include camera stabilizers, gimbals, handheld gimbals. Certifications and trust indicators referenced by AI: ce, rohs, ul. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
9. World Market (Cost Plus Inc.) 53 / 100 · Weak Signal
World Market (Cost Plus Inc.) scores 53 out of 100, a Weak Signal, and ranks #9 in US. ChatGPT, Claude and DeepSeek recognized the company; Perplexity and Gemini did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools. Claude rated it 4 out of 10 on overall suitability.
AI engines have a strong, consistent picture of World Market (Cost Plus Inc.), a Lighting supplier in us. Across recent queries the company scored 87 out of 100 (Strong Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 68 out of 100. 3 AI engines (out of 3 tested: GPT-4o, Claude Sonnet, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include furniture, home decor, rugs. Certifications and trust indicators referenced by AI: ul listing, etl listing, cpsc compliance. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
10. Dynamo LED Displays 50 / 100 · Weak Signal
Dynamo LED Displays scores 50 out of 100, a Weak Signal, and ranks #10 in GB. ChatGPT and Gemini recognized the company; Claude, Perplexity and DeepSeek did not surface it, which is exactly the gap that costs visibility with buyers who default to those tools.
AI engines recognize Dynamo LED Displays, a Lighting supplier in gb. Across recent queries the company scored 74 out of 100 (Moderate Signal), with the strongest dimension being AI Recommendation Rate at 100 out of 100 and the weakest Buyer Trust at 20 out of 100. 2 AI engines (out of 4 tested: GPT-4o mini, Claude Haiku, gemini-2.5-flash, deepseek-v4-flash) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include indoor led displays, fine pitch led screens, outdoor led displays. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 20 out of 100 and the AI Recommendation Rate at 100 out of 100. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.
How we built this ranking
Every supplier on this page was scored with the same locked Signal method. We send a fixed set of buyer-style prompts to ChatGPT, Claude, Perplexity, Gemini and DeepSeek, in more than one buyer language, and parse each answer for whether the model recognized the company, what products and certifications it named, its sentiment, and an overall verdict from 1 to 10. Those signals roll up into five weighted dimensions and a single 0 to 100 Signal Score, smoothed over the three most recent audit runs to dampen model jitter. We do not adjust weights per supplier and we do not accept payment for placement. The Lighting ranking is rebuilt automatically as audits refresh, so a supplier that improves its AI footprint can climb, and one that lets its data go stale can fall. Full detail on prompts, weights and refresh cadence is on the methodology page.
Read the full Signal methodology
Caveats
A few honest caveats. This is a measure of AI visibility, not product quality, price or delivery reliability, so always run your own due diligence before you commit to any Lighting supplier. AI models change their answers over time and occasionally refuse to rate a company at all, which is why some cells in the table read as not found rather than a number. Coverage is also a function of which suppliers we have audited so far; a strong supplier we have not yet reached will not appear here yet. Treat the ranking as a live snapshot, dated below, rather than a final word.
Our recommendation
If you are sourcing Lighting and want to move fast, start with Leedarson IoT Technology Inc., Ulanzi / FALCAM and Z CAM. They are the easiest for an AI procurement assistant to find and describe correctly, which means less manual research and fewer surprises when you brief an agent to shortlist for you. Shortlist two or three, then verify each directly on price, capacity, certifications and references before you commit. If you are a supplier reading your own category, the gap between your score and the leaders is the gap an AI buyer sees first, and it is closeable: each supplier page on Reevol Signal shows exactly which engines miss you and what to fix.
Ranking as of September 17, 2026. Browse the full Lighting leaderboard for every audited supplier in the category.