Asurion

What AI says

AI engines recognize Asurion, a Insurance supplier in us. Across recent queries the company scored 71 out of 100 (Moderate Signal), with the strongest dimension being Identity and Presence at 100 out of 100 and the weakest Buyer Trust at 0 out of 100. 4 AI engines (out of 4 tested: GPT-4o, Claude Sonnet, Perplexity Sonar, deepseek-chat) returned substantive information about the company across identity, sourcing, and trust prompts. Products surfaced by AI include insurance services, extended warranties, protection plans. No certifications or third-party validations surfaced in AI responses, which limits the Buyer Trust dimension at 0 out of 100 and the AI Recommendation Rate at 80 out of 100. The Improvement Roadmap below outlines how to close remaining gaps and push every dimension toward Strong Signal.

AI engine breakdown

One row per AI engine. Aggregates identity, sourcing, and trust queries.

Improvement Roadmap

Concrete actions to lift this supplier's Signal Score, ranked by impact. Generated from the latest audit.

1. 1

   Publish SOC 2 Type II or ISO 27001 certification on website

   +28 pts

   Asurion handles sensitive customer data across device protection and tech support. Obtaining and prominently displaying SOC 2 Type II or ISO 27001 certification on your About or Trust page will signal security compliance to B2B buyers evaluating vendor risk. This directly addresses the zero trust score and differentiates you in the insurance/protection services category.

   Buyer Trust Signals · Medium effort

2. 2

   Create dedicated B2B product pages with clear service specs

   +18 pts

   AI recognizes your consumer-facing device protection and warranty offerings but lacks clarity on B2B variants (OEM partnerships, carrier integrations, enterprise device plans). Publish separate product pages detailing B2B SKUs, coverage tiers, SLAs, and integration capabilities to help procurement systems and buyers understand what you actually sell to business customers.

   Product Clarity · Medium effort

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